Fundraising
At UNHCR, I led content for some of its biggest global fundraising campaigns, on winter emergencies, education and climate. Winter alone raised $45 million in 2025.
Winter doesn’t wait
Every winter, refugee families face freezing temperatures with little to keep them warm. I led the content for UNHCR’s global campaign to support them, from the hero film to first-person stories, emails and social ads. We worked with Cate Blanchett, Theo James and refugee voices like Maya Ghazal, and tried out our first AI concepts along the way. The campaign will run across 19 markets and is targeted to raise $50 million in 2026.
Aiming Higher (Education)
See full package on , the winter campaign Trello.
Refugees and the communities hosting them are among those hit hardest by climate change, often living in places facing droughts, floods and extreme heat. I led the content for UNHCR’s global fundraising campaign on climate and displacement, telling the stories of people adapting to those changes in South Sudan and Bangladesh
Only a small share of refugees get the chance to go to university, Aiming Higher raises money for scholarships that help refugee students change that.I led the content for the campaign, telling students’ stories in their own words. A highlight was a co-creation workshop in Nigeria, where refugee students led the production themselves, directing our videographer to tell their stories their way.
